Work / Tandem Studio
A brand and storefront launched in nine weeks
Naming, identity and a headless Shopify storefront, taken from first workshop to first order inside a quarter.

- Client
- Tandem Studio
- Year
- 2024
- Duration
- 9 weeks
- Services
- Branding · E-commerce
- Stack
- Shopify Hydrogen, Remix, Stripe, Sanity
The problem
Tandem Studio came to us with a process that worked when the company was a third of its current size and had quietly stopped scaling. The people doing the work had built their own workarounds, and none of them talked to each other.
What we did
We spent the first fortnight watching the job being done rather than writing requirements, then designed around what we saw. The build ran in two-week cycles with a working environment from day one.
- Brand strategy
- Identity
- Headless Shopify
- Launch campaign
Where it landed
The numbers below are measured against the six months before launch. More to the point, the workarounds are gone.
9 wks
concept to first order
3.1%
launch conversion rate
98
Lighthouse performance




